Sponsors

What are sponsors?

Sponsors are companies or organizations that support your event, usually by providing money, services, or products in exchange for visibility and promotion.

EventNerds helps you manage your sponsors, display their logos and information, and track the benefits you provide to each sponsorship level.

Creating sponsor tiers

Sponsor tiers (also called levels) are different categories of sponsorship, each with different benefits and pricing. Common tiers include Platinum, Gold, Silver, and Bronze.

How to create a tier

1. Go to your event page
2. Click on the "Sponsors" tab
3. Click "Manage Tiers"
4. Click "Add Tier"
5. Fill in the tier details
6. Click "Create Tier"

Tier details to provide

• Name: The tier name (for example, "Platinum" or "Gold")
• Price: How much this sponsorship costs
• Description: What benefits this tier includes
• Display order: The order tiers appear on your event page (highest tier usually goes first)
• Color: A color to represent this tier (optional)

Adding sponsors

Once you have created sponsor tiers, you can add sponsors to your event.

How to add a sponsor

1. Go to the Sponsors tab
2. Click "Add Sponsor"
3. Fill in the sponsor information
4. Click "Add Sponsor"

Sponsor information to provide

• Company name: The official name of the sponsoring organization
• Logo: Upload their logo (PNG or SVG works best)
• Tier: Select which sponsorship tier they purchased
• Website: Link to their company website
• Description: A short description of the company
• Contact person: Your main contact at the sponsor company
• Contact email: How to reach your contact

Sponsor levels and benefits

Each tier should offer different benefits based on the sponsorship price. Higher tiers get more value and visibility.

Common sponsor benefits

Here are benefits you might offer to sponsors:

• Logo placement: On website, marketing materials, signage, swag
• Speaking opportunities: Keynote, session slot, or panel participation
• Booth space: A table or booth at the event
• Tickets: Free tickets for sponsor employees
• Social media: Mentions and posts about the sponsor
• Email marketing: Logo in event emails
• Attendee list: Access to attendee contact information (with permission)
• Swag bag items: Ability to include promotional items
• Exclusive access: VIP reception, speaker dinner, etc.

Example tier structure

A typical sponsorship structure might look like this:

• Platinum ($10,000): Largest logo placement, keynote speaking slot, 10 tickets, booth space, all digital marketing
• Gold ($5,000): Large logo placement, 5-minute speaking opportunity, 5 tickets, booth space
• Silver ($2,500): Medium logo placement, 3 tickets, shared booth space
• Bronze ($1,000): Small logo placement, 2 tickets, logo in email

Managing sponsor visibility

You can control how and where sponsors appear on your event page and materials.

Sponsor display settings

For each sponsor, you can configure:

• Show on event page: Display the sponsor publicly
• Logo size: Based on their tier (larger for higher tiers)
• Featured sponsor: Highlight specific sponsors with special placement
• Display order: Control the order sponsors appear within their tier

Sponsor page

EventNerds automatically creates a sponsors section on your event page. Sponsors are grouped by tier, with higher tiers appearing first and with larger logos.

When attendees click on a sponsor logo, they see:

• Company description
• Website link
• Social media links
• Any special offers for attendees

Sponsor communications

Keep your sponsors informed and ensure they receive the benefits they paid for.

Creating a sponsor portal

You can give sponsors access to a portal where they can:

• Update their logo and company information
• See their benefits and what has been delivered
• Access attendee information (if included in their package)
• Download event marketing materials
• Manage their booth information

Regular updates

Send sponsors regular updates about:

• Registration numbers and attendee demographics
• Marketing reach (email opens, website visits, etc.)
• Event logistics (booth setup times, parking, etc.)
• Important deadlines (logo submission, swag delivery, etc.)
• Post-event reports (attendance, engagement, etc.)

Tracking sponsor deliverables

It is important to track which sponsor benefits have been delivered and which are still pending.

Using the deliverables checklist

For each sponsor, you can create a checklist of deliverables:

1. Go to a sponsor's profile
2. Click "Manage Deliverables"
3. Add all benefits from their tier
4. Check off items as you complete them

Why tracking matters

Tracking deliverables helps you:

• Make sure you deliver everything you promised
• Avoid missing important sponsor benefits
• Create reports for sponsors showing what was delivered
• Remember to follow up on pending items
• Build trust for future sponsorships

Finding sponsors

Getting sponsors is a critical part of running many events. Here are some tips for finding sponsors.

Who to approach

• Companies that sell products or services to your audience
• Companies that hire people like your attendees
• Local businesses in your event city
• Previous sponsors from your past events
• Companies that sponsor similar events

How to pitch sponsors

When reaching out to potential sponsors:

• Explain who your attendees are and why they matter
• Share data from previous events (attendance, demographics, engagement)
• Be clear about what benefits each tier includes
• Show how sponsorship helps them reach their goals
• Provide testimonials from previous sponsors
• Make it easy to say yes with clear pricing and packages

Post-event sponsor reports

After your event, send sponsors a report showing the value they received.

What to include in the report

• Total attendance numbers
• Attendee demographics and job titles
• Website traffic and event page views
• Social media reach and engagement
• Email open and click rates
• Photos of their logo placement and booth
• Feedback from attendees (if collected)
• Thank you and invitation to sponsor again

Why reports matter

Sponsor reports help you:

• Show sponsors the value they received
• Build relationships for future events
• Demonstrate professionalism
• Get testimonials for future sponsor prospecting
• Identify what worked well and what to improve

Best practices for managing sponsors

Here are some tips for working with sponsors:

• Create clear, detailed sponsorship packages
• Start seeking sponsors at least 3 months before your event
• Respond quickly to sponsor inquiries
• Keep sponsors updated throughout the event planning process
• Track all deliverables and check them off as completed
• Make it easy for sponsors to provide materials (logos, swag, etc.)
• Give sponsors visibility and recognition
• Send detailed post-event reports
• Thank sponsors publicly and privately
• Ask for feedback on how to improve the sponsorship experience