Tickets And Pricing

What are tickets?

Tickets are how people register for your event. Each ticket type represents a different way someone can attend. For example, you might have an "Early Bird" ticket, a "Regular" ticket, and a "VIP" ticket.

Tickets can be free or paid. You can also control when tickets are available, how many are sold, and who can buy them.

Creating ticket types

To create a new ticket type, follow these steps:

1. Go to your event page
2. Click on the "Registration" tab
3. Find the "Tickets" section
4. Click "Add Ticket Type"
5. Fill in the ticket details
6. Click "Create Ticket"

Ticket details you need to provide

• Ticket name: Give your ticket a clear name like "General Admission" or "VIP Pass"
• Description: Explain what this ticket includes
• Price: Set the ticket price in dollars, or enter 0 for free tickets
• Quantity available: How many of these tickets you want to sell
• Sales start date: When this ticket becomes available to buy
• Sales end date: When this ticket stops being available
• Min per order: Minimum number someone must buy
• Max per order: Maximum number someone can buy in one purchase

Setting prices

You can set any price you want for your tickets. EventNerds handles all the payment processing for you.

Understanding fees

When you sell paid tickets, EventNerds charges a small fee:

• 2.9% plus $0.30 per transaction (this is the payment processing fee)
• 0.5% platform fee on Starter and Pro plans

You can choose to pass these fees on to your attendees or absorb them yourself.

Free vs paid tickets

You can create both free and paid tickets for the same event.

Free tickets

Free tickets are great for community events, meetups, or when you want to track attendance without collecting money. To create a free ticket, just set the price to $0.

Paid tickets

Paid tickets let you collect money from attendees. When someone buys a paid ticket, they will pay through Stripe. The money goes into your Stripe account, and you can transfer it to your bank whenever you want.

To sell paid tickets, you need to connect your Stripe account in your organization settings.

Ticket availability windows

You can control when each ticket type is available for purchase. This is useful for creating early bird tickets or flash sales.

Setting availability dates

When you create a ticket, you can set:

• Sales start date: The ticket becomes available at this date and time
• Sales end date: The ticket stops being available at this date and time

For example, you could have "Early Bird" tickets that are only available from January 1st to February 1st, and "Regular" tickets that become available on February 2nd.

Min and max per order

You can control how many tickets someone can buy in a single order.

Minimum per order

This is the smallest number of tickets someone must buy. For example, if you set the minimum to 2, people must buy at least 2 tickets. This is useful for couples tickets or group discounts.

Maximum per order

This is the largest number of tickets someone can buy in one purchase. For example, if you set the maximum to 5, people cannot buy more than 5 tickets at once. This prevents scalpers from buying all your tickets.

Promo codes

Promo codes let you offer discounts to specific people or groups. You can create unlimited promo codes for each event.

Creating promo codes

To create a promo code, follow these steps:

1. Go to your event page
2. Click on the "Registration" tab
3. Find the "Promo Codes" section
4. Click "Add Promo Code"
5. Fill in the promo code details
6. Click "Create Promo Code"

Promo code types

EventNerds supports two types of promo codes:

• Percentage discount: Takes a percentage off the ticket price (for example, 20% off)
• Fixed amount discount: Takes a specific dollar amount off (for example, $10 off)

Promo code settings

When you create a promo code, you can set:

• Code: The text people will enter at checkout (for example, "EARLYBIRD")
• Discount type: Percentage or fixed amount
• Discount value: How much to discount
• Usage limit: How many times this code can be used
• Valid from: When this code becomes active
• Valid until: When this code expires
• Ticket types: Which tickets this code can be used on

Managing ticket inventory

EventNerds automatically tracks how many tickets have been sold and how many are left.

Viewing ticket sales

On the Registration tab, you can see:

• How many tickets have been sold for each type
• How many tickets are still available
• Total revenue from ticket sales

Adjusting inventory

You can change the quantity available for any ticket type at any time. If you need to add more tickets, just edit the ticket type and increase the quantity.

Sold out tickets

When a ticket type sells out, it will show as "Sold Out" on your registration page. You can still edit the ticket to add more inventory if needed.

Best practices for tickets

Here are some tips for setting up tickets:

• Create early bird tickets to encourage people to register early
• Use clear, descriptive names for your ticket types
• Set reasonable maximums per order to prevent ticket hoarding
• Create promo codes for sponsors, speakers, and VIP guests
• Test your checkout process before promoting your event
• Monitor ticket sales regularly and adjust prices if needed